Course Description

Whether you're a freelancer looking to add Facebook to your services or an entrepreneur wanting to do-it-yourself, this course is perfect for you.

Learn how to grow with the free areas of Facebook. Then, move on to Facebook Ads. Need help installing a Pixel, testing audiences, understanding the analytics, and more? It's all in this course.

This course truly helps you from every aspect and point of Facebook in short, easy breakdowns in each section.

Becky uses her knowledge and skills from working in Facebook for over 6 years to help you grow your business and your brand.

For Entrepreneurs: Truly understand the targeting and content that it takes to run a successful campaign.

For Freelancers: Need help pricing your packages, gaining clients, and building Facebook into your business plan? This course if for you.

Owner of Splash Owl Media

Becky Burgess

Hi there, my name is Becky. For 10 years, I've been in the marketing industry. I first started in direct mail campaigns and moved into Facebook about 7 years ago. About 2 years ago I decided I was tired of working for different ad and marketing agencies; I wanted to work with other entrepreneurs and help them reach their goals. It was then I started Splash Owl Media, LLC.I absolutely love social media and Facebook is where it's at. If you're not advertising with Facebook, you need to be. It's the largest social media platform with over 2.1 billion active users per month. If you need help on targeting, writing copies that convert, and/or understanding what it takes to create a successful Facebook campaign, you need to hire an expert. I'd love to chat!

Course curriculum

  • 1

    The Overview of Facebook

    • Facebook - OVERVIEW
  • 2

    Facebook's Free Sections and Setup

    • PAGES

    • Profile

    • Groups
  • 3

    Facebook Ads

    • Power Editor for Creating Ads

    • Understanding Your Audience and Targeting

    • Ads Manager: Overview, Analytics, and Creating Ads

    • Targeting Audiences and Duplicating Ads
  • 4

    Creating a Pixel and Installing it

    • Creating Facebook Pixel and Installing on Wordpress Websites

    • Installing Pixel on SquareSpace and ClickFunnels

    • Facebook Pixel Structure
  • 5

    Facebook Ads: Creating and Saving Audiences

    • Facebook Audiences

    • Custom, Saved, and Lookalike Audiences
  • 6

    Facebook for Freelancers

    • Facebook for Freelancers

    • Invoicing and Pricing

    • Landing the Sale
  • 7

    Facebook Ads: Content is King

    • Content is King
  • 8

    My Facebook Funnel Structure

    • Funnel for Launches (course, podcast, coaching programs, grand openings, etc.)

    • Facebook Funnel Workbook

Pricing options

Explain how different pricing options might be valuable to different segments of your audience.